The Rugged Elegance Foundation hired SLD&i to design promotional material and on-site visuals for two live speaker events called Discovery. These events invite leaders in their field to discuss ingenious and inspiring enterprises in the U.S. and in Africa that tackle poverty, mental health and other other challenges. The events serve to inform attendees, as well as, galvanize investment and philanthropic giving. The first Discovery event SLD&i designed, called Celebrating the Rise of Africa (shown below), focused on development in Africa and visually centered around a painting of a Cala Lily, a common flower across the African continent. The other Discovery event called Flourishing and the Founder's Journey (shown below) focused on mental health and visually centered around a painting of a lotus flower and a labyrinth.
Discovery events provide thought leaders a stage on which they can showcase technical and social innovations that positively impact communities, as well as, raise awareness among potential donors.





The Rise of Africa visual system. (Top to Bottom, Left to Right): Event Postcard, Email Graphic, Save the Date Email Graphic, Eventbrite Banner, 7-Foot Event Pull-Up Sign


Flourishing and the Founder's Journey. (Top to Bottom): Save the Date Email Graphic, Eventbrite Banner