The Butterfly Effect Fund, founded by Jennifer Carolyn King and Timothy Fredel, supports mental health initiatives and organizations in the U.S. and Africa. Unique features of the fund are: its community-led decision making, its innovative financing structure, and its metric driven focus. SLD&i was hired to create the logo, and a visually cohesive, website, slide deck, and brochure based on hand painted illustrations.
The fund empowers community and enterprise leaders by equipping them with the capital needed to unlock ingenuity.
Painted butterfly logo. The green spotted butterfly was only recently seen again in San Francisco after disappearing for decades—an apt metaphor of revival and growth.
The Butterfly Effect Fund home page.
A few print spreads showcasing the hand-painted, 16-page brochure.