Kudos Trading Co.

Give Thanks Gorgeously

Kudos Trading Co. (kudos.tc) effectively turns a smart phone into a gourmet vending machine by allowing people to send micro gifts and hand-drawn, animated cards to one another as expressions of gratitude. Artisans and fine food merchants post choice items, like a scoop of homemade ice cream or craft donut, which can be gifted. Founders, Jennifer Carolyn King and Timothy Fredel hired SLD&i to name and brand the business as well as design, illustrate, and animate all print and digital materials.
The app makes expressing gratitude easy, artful, and inexpensive, while supporting select, local merchants recognized for craftsmanship and ethical business practices.

The logo of the small elephant holding a gift on its head signifies the outsized impact that a small token of gratitude and make. Shown above (left to right): A tag that attaches to a small bouquet from a San Francisco florist; A set of letterpress company business cards; Two sets of tiny promotion cards. 

Hand-printed silkscreen promotional poster.
Mobile home page and how-to page.
Animated certificate for a blowout from a chic salon.

Examples of a few animated Kudos (left to right): a 'Philanthropic Kudo' that supports the Trust for Public Land; Animated snowman with ice cream cone; Animated toad that blows a horn and beneath falling confetti; Animated floating donkey with parachute. 

Display ads at two gourmet ice cream shops.
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